AD Modern
American Drew Furniture rebranding project
Worked with internal staff and an external agency to create the look and feel for American Drew furniture’s new AD Modern collection catalogs, signage, and branding booklet.
The AD Modern collection updated the century-old American Drew furniture brand with a bold take on modern furniture that stripped away the inessentials and honored the raw materials from which it is made.
Designed elements included: AD Modern logo, catalog design, retail signage and re-branding booklet.
We Did
- Logo Design
- Catalog/Brochure Design
- HTML Email Blast Design
- Trade Show Marketing
- Retail Sign Designs
- Photography Art Direction
AD Modern collection logo design
AD Modern logo metal badge placed on individual furniture items
AD Modern 10" square branding booklet - cover
AD Modern 10" square branding booklet
AD Modern 10" square branding booklet
AD Modern 10" square branding booklet
front and back graphic of AD Modern retail signage explaining the features and benefits of this innovative furniture collection.
AD Modern customized responsive HTML email blast sent to retail partners
Ad Modern retail catalog cover
Ad Modern retail catalog - spread1
Ad Modern retail catalog - spread2
Example of art directed AD Modern product photography in studio.
Example of art directed AD Modern product photography in studio.
Example of art directed AD Modern product photography in studio.
Example of art directed AD Modern product photography in studio.