Pesticide Action Network
Rebuild of national nonprofit site.
National environmental nonprofit needed a complete overhaul of it’s Drupal website. From start to finish, we took them through the steps of rethinking the site’s information architecture, incorporation of their new brand, and build out of the new site.
Starting with tree tests, we diagnosed how users interact with the site and a proposed new navigation system. Several key strategies we used to tell their story and increase user engagement, were content relationships (ensuring blogs and actions were integrated across the site), social media integration, and image-heavy design.