AD Modern

American Drew Furniture rebranding project

Worked with internal staff and an external agency to create the look and feel for American Drew furniture’s new AD Modern collection catalogs, signage, and branding booklet.

The AD Modern collection updated the century-old American Drew furniture brand with a bold take on modern furniture that stripped away the inessentials and honored the raw materials from which it is made.

Designed elements included: AD Modern logo, catalog design, retail signage and re-branding booklet.